A Digital Specialist with a strong background in UX Strategy, Web Design and E-Commerce Branding.
I love connecting creative communications with brand strategy to build meaningful digital user experiences.
Australian Citizen, born in Dhaka, Bangladesh. Moved to Melbourne 10 years ago to complete my Bachelors in Marketing at RMIT University.
Before diving into Design, I have over 7 years of experience in Digital Marketing, Hospitality and Customer Service, fostering a deep understanding of customer behaviour expectations.
With a background in Marketing, I’ve been a big fan of connecting brand experience with creative communication. Since studying UX and UI Design at RMIT University I found a strong connection building meaningful digital user experiences.
With a distinct passion for learning and a strong aptitude for visual communication, I have spent the past few years focusing on Digital Design, Web Interface Design, Prototyping, and Brand Identity Development.
My Linkedin
Download My Resume

Hi there, I am Asif.

I specialise in conceptualising design strategies, coordinating end-to-end product campaigns, and creating digital content that delivers compelling and engaging brand communication.

View My Work
Omnichannel Performance Marketing
UX & UI Design and Development
Analytics & Paid Media Strategy
Customer Journey Optimisation
E-commerce Content Strategy
Design System Management
Brand & E-commerce Design
Design System Management
Data-Driven Web Design
As the E-Commerce Specialist at Licensing Essentials, I manage the e-commerce platforms for The AFL Store and AC/DC Store.
I design and execute end-to-end E-commerce strategies, optimising digital merchandising, implementing performance marketing, refining UX strategy and driving brand communication.
With a strong focus on digital communication and product design, I’ve spent the past few years delivering end-to-end digital product campaigns, shaping brand communication, designing intuitive web experiences, and optimising e-commerce brand performance.
Download My Resume